What’s cooking at JOUMASE?
JOUMASE boereWORS©: Turn wors- & drywors- making into an extraordinary experience – pure spice, no chemicals.
JOUMASE bilTONG©: Create biltong so good, you won’t be able to stop snacking – pure spice, no chemicals.
JOUMASE MIELIEpap©: The perfect side dish for any braai, or a delicious breakfast on its own.
JOUMASE SOEP©: So good, you’ll be licking your plate clean.
And that’s just the beginning! We’re also cooking up a storm with JOUMASE PIE© (pepper steak, steak & kidney-, chicken mushroom), JOUMASE MELKtert©, JOUMASE panneKOEK©, JOUMASE MALVA pudding©, and more JOUMASE easy MIX© products. And let’s not forget the JOUMASE wearable merchandise – show off your South African pride in style!


The JOUMASE Way:
JOUMASE employs a direct selling model that relies on in-home demonstrations and personal relationships to market and distribute its products. Here’s a breakdown of the key concepts:
Have fun! This isn’t just a job, it’s an adventure.
In-Home Demonstrations: We encourage our sales consultants to host in-home gatherings where you can show off our products and get people excited about South African cuisine. These gatherings often involve demonstrations of product features (like the rich aroma of JOUMASE Boerewors spice or the ease of use of JOUMASE Mieliepap), and opportunities for customers to sample the products.
Building Relationships: JOUMASE emphasises building strong customer relationships, often becoming trusted advisors on South African cuisine and home cooking. This personalised approach fosters customer loyalty and repeat business.
Word-of-Mouth Marketing: Successful JOUMASE gatherings often lead to referrals and new customer connections, creating a powerful network effect.
Independent Contractor Model: JOUMASE consultants are independent contractors, responsible for their own sales and marketing efforts. This provides flexibility and entrepreneurial opportunities.
Key Strengths of the JOUMASE Model:
Product Focus: Emphasizes the quality, authenticity, and unique flavour profiles of the JOUMASE product range.
Personalised Experience: Direct interaction allows for personalized product demonstrations and addresses individual customer needs.
Community Building: In-home gatherings foster a sense of community and social interaction around South African cuisine.
Flexibility: Offers flexibility for individuals seeking part-time income or a home-based business.

Want to join the JOUMASE family?
We’re always looking for enthusiastic individuals to join our growing team of independent sales consultants in Western Europe(sorry, rest of the world, you’ll have to wait your turn!). If you’re passionate about South African cuisine and enjoy connecting with people, we’d love to hear from you.
+41799428329
